The ‘Greeni Juice’ is the latest product proposal to be launched as an extension of the successful chain of supermarkets called ‘Green Market’.
The juices come in different tastes, matching the ingredients that they are made off. Each Juice label is designed to promote overall health, energy, and happiness. A health conscious and ethical approach to cleansing needed to be communicated in an educational, yet light-hearted and friendly way. The brand language is light and direct, with no-fuss language and iconography to communicate what the products offer.